Apple explores new Apple Watch designs ahead of expected September 9 event

Apple is evaluating a broader Apple Watch redesign, including circular and screen-free concepts, as it looks beyond the rounded rectangular form factor used since the Series 4 in 2018. Bloomberg's Mark Gurman said the company has not settled on a final product and that a full redesign could still be years away, even as Apple explores a wider premium range, an entry-level model below the SE, AI-powered Siri, and a major Health app overhaul. The push comes as wearables, home, and accessories revenue rose 7% in the latest quarter versus 18% for overall product revenue. Apple is still expected to use this fall's likely September 9 event to introduce its first foldable iPhone, Apple Watch Series 12 and Ultra 4, and other hardware, with the new watches focused mainly on processor, color, and fitness upgrades rather than a new look.

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