Beijing land auction raises 13.77 billion yuan as Haidian parcel sets 2026 record

Beijing sold three residential parcels on August 12 for a combined 13.77 billion yuan, above a total starting price of 12.273 billion yuan, underscoring a sharply divided land market in which scarce core-district sites still attract aggressive bidding while non-core or harder-to-position projects face more cautious demand. The headline deal came in Haidian, where China Jinmao secured the Sijiqing Xiran parcel for 9.761 billion yuan after 130 rounds of offline bidding, setting a new 2026 Beijing total-price record and also taking the year's unit-price crown. In Shijingshan, the Pingguoyuan 631-1 parcel drew more than 200 rounds of bidding before China Merchants Shekou won it for 1.504 billion yuan at a 23.48% premium, marking the district's first premium residential land sale in nearly three years. By contrast, the nearby Liuniangfu parcel attracted only China Overseas Xincheng and sold at its 2.5 billion yuan reserve price. Analysts cited in the source said the results reflect Beijing's current land-market gradient: capital is still chasing rare, well-connected parcels in core districts, while developers are increasingly selective toward projects with product homogenization risk or uncertainty around supporting infrastructure delivery. The auction came as Beijing published its tenth round of the 2026 proposed commercial residential land supply list, containing a single Fengtai parcel, reinforcing a broader pattern that industry participants describe as lower volume but higher-quality supply.

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