Marimekko Q2 sales hold near record at EUR 43.9 million as APAC offsets Finland weakness

Marimekko reported second-quarter net sales of EUR 43.9 million, nearly matching the previous year's record EUR 44.5 million, as strong international demand led by the Asia-Pacific region helped offset weaker retail sales in Finland. Operating profit fell to EUR 4.7 million from EUR 6.3 million, while comparable operating profit declined to EUR 5.1 million from EUR 6.5 million, with higher fixed costs and a slight drop in sales weighing on earnings despite an improved relative sales margin. For January to June, net sales rose 2% to EUR 85.3 million and international sales increased 8%, while Finland sales fell 4% in a price-sensitive market. The company left its 2026 guidance unchanged, still expecting sales to grow from 2025's EUR 189.6 million and a comparable operating profit margin of about 16% to 19%. After the review period, the board also set new medium-term financial goals of 10% annual net sales growth and a 20% comparable operating profit margin over 3 to 5 years.

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