Tesla shares rose roughly 3% to 5% on Friday as investors assessed the company’s plan to bring its Semi electric truck to Europe and discontinue Solar Roof tiles. Tesla will showcase the Class 8 truck at the IAA Transportation show in Hannover, Germany, in September, where it is expected to provide European availability, pricing and specifications. The Semi starts at around $300,000 in the U.S., according to industry estimates, while European pricing has not been disclosed. Production began at Tesla’s Nevada facility in 2026, with annual capacity designed to reach up to 50,000 units. Swedish logistics company Einride has ordered 500 trucks. Tesla is also ending Solar Roof sales after determining the product was no longer financially viable, shifting its focus to conventional solar panels. The decision follows reports of installation costs rising from $72,000 to approximately $146,000 for one customer. Tesla additionally released a limited-edition $295 pickleball paddle with Selkirk. Despite Friday’s gains, the stock remains down about 23% year to date in 2026. Analysts have a consensus Hold rating, with 10 Buy, 15 Hold and 3 Sell recommendations over the past three months; the average $385.04 price target implies about 5.9% upside. Production scale, charging infrastructure, fleet adoption, competition and service networks will determine whether the European Semi becomes a meaningful revenue contributor or remains a niche product.