Coway (021240.KS) is expanding its B2B (business-to-business) business by offering corporate and institutional clients an integrated service covering product recommendations, professional installation and after-sales care. The company is tailoring products and operating plans to each customer’s space and usage environment, while its dedicated installation and corporate service organizations provide customized setup, sanitation management, filter replacement and nationwide maintenance. The strategy has generated orders for about 9,200 units from Nonghyup branches nationwide last year, about 5,700 units from CJ Group affiliates, and about 2,200 units from Megastudy in the first half of this year. Coway is also broadening its customer base across hotels, retail, finance, construction and government, including air purifier procurement contracts from the Seoul, Ulsan and Jeju offices of education.