Hyundai Motor presented a mid-to-long-term growth strategy and raised its 2030 operating margin guidance from 8–9% to 9% or higher, but brokerages lowered target prices because the company provided few concrete updates on new businesses. NH Investment & Securities kept its Buy rating while cutting the target 18.4%, from ₩760,000 to ₩620,000, approximately $450. Analyst Ha Neul said Hyundai Motor showed confidence in profitability improvement, but applied a 10% discount because development of physical AI (AI interacting with the physical world), including humanoids and autonomous driving, is progressing more slowly than at competitors. A decline in the won-dollar exchange rate also weighed on earnings estimates. Samsung Securities reduced its target 7.7%, from ₩650,000 to ₩600,000, approximately $430, citing concerns that pursuing robotics through a separate subsidiary could weaken Hyundai Motor’s corporate value and fundraising position. The firm also said Hyundai’s planned 2028 launch of mass-produced vehicles with Level 2+ autonomous driving (partially automated driving requiring driver oversight) trails competitors and that South Korean market-share recovery could be delayed until next year. Mirae Asset Securities and Hana Securities likewise found no meaningful new information on robotics, SDV (software-defined vehicle) or autonomous driving. Shinyoung Securities called Hyundai Motor’s unchanged 2030 target of 5.55 million global vehicle sales and 6% market share aggressive, given last year’s 4.17 million sales, a 5% decline in first-half sales to 1.97 million units this year, Chinese automakers’ overseas expansion and Hyundai’s falling share in major markets outside the United States. Elsewhere, Shinyoung maintained a Buy rating and ₩190,000 target, approximately $140, for SK Innovation, saying the 11.04% share-price plunge after its absorption merger with SKIET was excessive. The merger is expected to reduce interest costs and deliver ₩60 billion, approximately $43.4 million, in immediate consolidated EBITDA improvement, while potential appraisal-rights payments could reach ₩146.7 billion, approximately $106.1 million. Shinyoung estimated a maximum corporate-value reduction of ₩770 billion, approximately $557.1 million, compared with a ₩2.3 trillion, approximately $1.7 billion, market-capitalization decline. Korea Investment & Securities maintained Sanil Electric’s ₩270,000 target, approximately $200, after the company secured facilities for 154-kilovolt ultra-high-voltage transformers at a cost of approximately ₩69.3 billion, approximately $50.1 million. Mass production is expected in 2028, with additional annual revenue of more than ₩200 billion, approximately $144.7 million, from 2029. The projected 2028 PER (price-to-earnings ratio) of 13.6x is below the global peer average of 22.4x.