FIFA President Gianni Infantino withdrew a plan on July 31, 2026, to sell a minority stake in FIFA Forward Enterprise (FFE), a proposed subsidiary that would have consolidated the commercial management of FIFA’s men’s and women’s World Cups and other flagship tournaments. The plan valued FFE at an implied $20 billion and targeted about $4.2 billion from selling roughly 20%-21% to private investors. FIFA’s 211 member associations were promised as much as $40 million each from 2027, compared with current development-program funding of about $8 million to $10 million. Developed over approximately a year with limited internal consultation, the proposal moved toward an internal vote in mid-July 2026 before leaked details prompted opposition from FIFA leadership, including governing council members who said they had been excluded. Thrive Eternal, led by venture capitalist Joshua Kushner, was the private investor at the center of the proposal, while Italian lawyer Mario Gallavotti coordinated key aspects of the initiative. Infantino said the plan had created divisions contrary to FIFA’s interests. Its collapse leaves member associations operating under existing funding levels for the foreseeable future, which the source says can mean stagnation rather than growth for smaller federations.