Bitcoin traded near $78,000 on Sunday as investors assessed whether broader global exchange-traded fund access, deeper stablecoin liquidity and more practical retail messaging could support the cryptocurrency’s next adoption phase. CryptoQuant founder Ki Young Ju said institutional money and ETFs outside the U.S. could eventually drive the peak of Bitcoin’s current bull cycle. Bitcoin was up 0.56% at $78,065.5 as of 04:55 ET (08:55 GMT). U.S. spot Bitcoin funds attracted about $57 billion in net inflows during their first two years, but access remains restricted in markets such as South Korea, where domestic and foreign-listed spot Bitcoin ETFs face limitations. A Bitcoin Policy Institute study of 1,516 Americans found that messages focused on control, security, historical performance and small initial investments outperformed the traditional digital-gold narrative. The study identified 52% of respondents as potentially persuadable; after exposure to different messages, the share with no interest in owning Bitcoin fell to 32% from 39%, while strong interest rose to 24% from 19%. Financial advisers and retirement experts were more trusted sources than celebrities and influencers. Swift has also launched a blockchain ledger for banks using tokenized deposits, with HSBC and Standard Chartered completing its first live cross-border transaction across a network connecting about 11,500 financial institutions. Separately, Animoca Brands Chairman Yat Siu estimates that 50 billion to 100 billion autonomous artificial intelligence agents could eventually transact online, potentially using crypto wallets instead of conventional bank accounts. Ether, XRP, Solana, BNB and Cardano posted modest gains, while Dogecoin fell and TRUMP was flat. The developments suggest Bitcoin adoption may increasingly rely on distribution, accessibility, familiar financial products and integration with mainstream finance rather than crypto ideology.