Meta removed dozens of Facebook and Instagram advertisements after India flagged a campaign using sexually explicit material to lure users into downloading malware (software designed to harm devices) capable of stealing banking credentials and draining accounts. Ads operating under names including Night Play and Kyss directed users to phishing websites (fake sites designed to steal information), while India’s government warned about malicious Android applications disguised as pornography apps. Reuters found at least 39 ads still active after the advisory was issued on Monday; Meta removed all of them shortly after Reuters flagged them, although the company did not respond to queries. India recorded nearly $2.4 billion in cyber-fraud losses in 2025, as authorities confront scams targeting the country’s digital-payments growth. The episode follows India’s direction to Google to shut down hundreds of Firebase accounts used to impersonate major banks. Meta had internally projected that scam and banned-goods advertising would generate about 10% of its 2024 revenue, or roughly $16 billion, Reuters reported last year. One ad promoted hundreds of pornographic videos and required users to download a file called Movexa.apk outside an official app store. India said such applications could access phone data, capture one-time passwords and bank PINs, and transfer funds without users’ knowledge.