NVIDIA’s DLSS5 neural-rendering technology is adding pressure to the graphics DRAM market by increasing the memory and computing requirements of high-end gaming. The technology, officially released on September 6 through NBA 2K27, uses AI calculations during real-time screen processing to improve lighting, materials and character expressions, producing near-photorealistic visuals. NVIDIA’s technical data shows that running DLSS5 at 4K on an RTX 5090 requires about 731 megabytes of additional GPU memory and causes frame losses from the added computational load, supporting expectations for stronger demand for graphics cards with at least 16 gigabytes of VRAM (graphics memory). Graphics DRAM (memory used by graphics cards) is also becoming more expensive. The average transaction price of an 8-gigabit GDDR6 module rose from $2.8 in late October 2025 to $8.4 recently, lifting the memory cost of an 8GB configuration from $22.4 to $67.2. Samsung Electronics and SK Hynix are responding by improving graphics DRAM specifications and performance, while NVIDIA has increased graphics-card supply prices for the third time this year. ASUS, Galaxy and Gigabyte have also raised prices for some products in China. TrendForce said Samsung Electronics, SK Hynix and Micron are directing capacity toward high-margin server products, including HBM (high-bandwidth memory), leaving GDDR6 and GDDR7 supplies structurally tight. Industry experts broadly expect those constraints to persist in the short term, creating a simultaneous upward trend in GPU and memory prices since the second half of the year.