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Sydney Sweeney approached Novig as a potential investor before campaign role

  • Sydney Sweeney contacted Novig while exploring the company as a potential investment.
  • Novig had more modest marketing plans before Sweeney reached out independently.
  • Sweeney became the face of Novig’s campaign after researching the sports prediction sector.

Sydney Sweeney contacted sports prediction platform Novig independently while researching the sector as a potential investor. Her outreach came before she became the face of Novig’s campaign and led the company to pursue broader marketing plans, according to its CEO.

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