Primark will introduce home deliveries for the first time, initially focusing on Great Britain, as its parent company Associated British Foods seeks growth amid mounting competition from low-cost Chinese fast-fashion brands including Shein. The retailer did not provide a launch date but described the channel as an opportunity for profitable growth. Primark delayed launching an online store until 2022, when it began click-and-collect (ordering online for store pickup), and introduced a mobile app last year. Associated British Foods has acquired a highly automated fulfilment facility (a logistics center for processing orders) in Sheffield for the service. Debenhams separately said it sold the automated section of its Sheffield distribution centre to ABF for £90m. George Weston, chief executive of ABF, said Primark would continue expanding click-and-collect alongside future home delivery in Great Britain. The UK and womenswear markets remain its main priorities, while trading in Europe remains challenging. ABF shares fell more than 8pc on Thursday after the group forecast a 2.6% decline in like-for-like sales (comparable-store sales) for its 2026 financial year against the previous 12 months, although UK sales were projected to rise 2%. ABF expects to complete the separation of Primark from its food businesses in December next year. About 60pc of ABF shares are owned by the Weston family, although the company is listed on the London Stock Exchange. ABF is also one of the world's largest sugar producers and owns Ovaltine, Hovis and Twinings. Primark has 508 stores, including 199 in the UK, and analysts have predicted that a separate stock-market listing could value it similarly to Next, which is worth more than £16bn.