Netflix shares climb as Evercore ISI raises price target to $110

  • Evercore ISI raised Netflix's price target while maintaining its Outperform rating.
  • Japan's subscriber penetration reached a record 22%, while U.S. penetration rose to 63%.
  • Netflix shares were up 4.03% at $80.52 Monday, according to Benzinga Pro.

Netflix shares rose Monday after Evercore ISI analyst Mark Mahaney maintained an Outperform rating and lifted his price target to $110 from $100. He extended his valuation model to 2028 and applied a 25 times multiple to projected earnings, citing survey results showing improved Netflix standing in the U.S. and Japan. U.S. subscriber penetration reached 63%, while Japan hit a record 22%; 58% of Japanese respondents said they were unlikely or entirely unwilling to cancel, and satisfaction remained at 67%. Mahaney said Netflix's ad-supported Standard plan is attracting new and returning customers while retaining potential cancelers. Commentary also highlighted live programming, including the World Baseball Classic, as a subscriber driver. Netflix shares were up 4.03% at $80.52 at publication, according to Benzinga Pro.

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