Bitwise Asset Management is preparing to introduce the first product in its new alpha strategies line, with an announcement expected during the week of August 17. The push marks a broader expansion for one of crypto’s largest dedicated asset managers as it organizes its business into five investor-solution categories: ETFs and ETPs, staking (locking crypto to earn yield), vault curation, alpha strategies, and a fifth line that remains undisclosed. Bitwise says it manages between $10B and $15B in client assets and offers more than 70 investment solutions. Jeff Park leads the alpha strategies division, which has already contributed to Bitwise’s options income ETFs, products designed to provide crypto exposure while producing yield through options writing. The framework suggests Bitwise is positioning itself more like a traditional asset-management platform, with staking focused on yield, vault curation on customized exposure, ETFs on broad market access, and alpha strategies on outperformance.