The Nakamoto Project, a nonprofit focused on Bitcoin education, launched a 12-week campaign on Tuesday to improve Americans’ understanding of Bitcoin and its role in the world. The effort includes an educational website, six essays by leading Bitcoin thinkers, six full-page print advertisements and 24 quarter-page advertisements in The Wall Street Journal. The essays will run as sponsored content, with macro analyst Lyn Alden writing the first, published Tuesday. A full-page ad titled "The fringe phase is officially over" said one in six Americans now owns BTC, representing more than $1.25 trillion in wealth. It also cited the successful launch of Bitcoin exchange-traded funds and said Space Exploration Technologies Corp. and Tesla Inc. hold BTC on their balance sheets. The campaign comes after Bitcoin recovered to reclaim $80,000 following months of underperformance. Although the token retreated Tuesday, it remained up more than 23% over the past week, outperforming spot gold, the S&P 500 and the Nasdaq Composite. BTC was trading at $79,120, down 2.42% over 24 hours, according to Benzinga Pro.