Tesla’s Model Y became Japan’s best-selling imported car model during January–June 2026, marking the first time a Tesla vehicle has led the country’s imported-car market. Estimates from U.S. research firm Mobility Global and the Japan Automobile Importers’ Association (JAIA) put first-half sales at approximately 9,400 units, although Tesla does not disclose Japan-specific figures. Higher Japanese government subsidies for EVs and Tesla’s limited-period free fast-charging campaign helped support demand. The Model Y, a midsize SUV-type EV launched in Japan in 2022, displaced the gasoline and hybrid models that have historically dominated imported-car rankings, particularly those from German automakers. In the United States, Tesla raised Cybertruck prices again: the dual-motor version increased 7.1% to $74,990, while the premium all-wheel-drive version rose 6.3% to $84,990. The Cyberbeast remained at $99,990, narrowing the price gap with the premium all-wheel-drive model from $20,000 to $15,000. Analysts have warned the higher prices could weaken demand. Japan’s EV competition is also intensifying as Toyota Motor, Nissan Motor, Honda, Chinese manufacturers and South Korea’s Hyundai expand their lineups. Future sales will depend partly on subsidy revisions, charging infrastructure, and Tesla’s ability to expand its Japanese sales and service network.