NH Investment & Securities reduced its target price for South Korea's Hyundai Motor by 18.4%, from 760,000 won (about $550) to 620,000 won (about $450), while maintaining a Buy rating. The cut followed Hyundai Motor's decision at the previous day's 2026 CEO Investor Day to raise its 2030 consolidated operating profit margin target from 8–9% to 9% or higher. The company plans to improve profitability through increased hybrid sales and lower costs, while keeping this year's margin target at 6.3–7.3%. NH Investment expects stronger medium- to long-term earnings from a higher hybrid mix, new vehicle launches and cost improvements, with hybrids becoming Hyundai Motor's largest sales category by 2030. However, analyst Haneul said the company's robotics, autonomous-driving and humanoid initiatives remain in preparation and are progressing more slowly than competitors. The brokerage also cut its 2027 EPS estimate by about 6.5% because of its lower won-dollar exchange-rate forecast. The new target price applies a 14.5x PER to 2027 common-share EPS, representing a 10% discount to the 2027 average PER of BYD, Geely, Seres and Li Auto, Chinese electric-vehicle companies rapidly moving into Physical AI. NH Investment said Hyundai Motor's profitability outlook remains positive, but a broader re-rating from a traditional automaker to a Physical AI leader may require more time without a concrete roadmap or results in robotics and autonomous driving.