Strategy CEO Phong Le reaffirmed that the company will continue buying and holding Bitcoin for the long term, despite limited sales used to manage capital costs and fund preferred stock dividends. Strategy, formerly known as MicroStrategy, held roughly 845,050 BTC as of early September 2026, representing more than 4% of Bitcoin’s 21 million-coin maximum supply. During 2026, the company bought approximately 175,000 BTC and sold around 7,000, a net purchase rate of about 25 times its sales volume. Its latest disclosed acquisition was 4,603 BTC at an average price of about $80,318, costing approximately $369.7 million and funded through equity sales. Le has led Strategy as CEO since 2022, when founder Michael Saylor became Executive Chairman. The company plans to raise upwards of $80 billion through debt and equity offerings for additional Bitcoin purchases, including through STRC preferred stock. Strategy began its Bitcoin treasury strategy in 2020, while its enterprise analytics business remains in operation. Its MSTR shares function as an amplified Bitcoin exposure because leverage can magnify both gains and losses relative to Bitcoin.