Meta Platforms is drawing renewed investor attention to its AI strategy as Muse gains early traction across shopping, travel, planning and other everyday tasks. Jefferies sees possible revenue from subscriptions, advertising, commerce and AI agents for Meta’s roughly 200 million small businesses, though the company must prove these opportunities can generate sustainable returns on its large AI investments. Evercore expects Muse could reach 100 million users within six to 12 months, while Yorkville Ives’ Dan Ives says the product gives Meta a consumer-facing way to engage its roughly 3.5 billion users. Goldman Sachs Asset Management also views Muse as an early example of a new growth opportunity, although competition from Alphabet’s Google and other AI companies remains. Infrastructure demand could be substantial: 100 million users may require about 1.6 to 1.7 gigawatts of compute capacity, with each gigawatt requiring roughly $50 billion in capital spending. That could benefit chip, memory and networking suppliers, including Lumentum Holdings, whose optical networking business may grow faster than expected over the next two years. Meta shares were down 2.60% at $724.77 in premarket trading Thursday.