Cognition hiring dispute over Factory adviser erupts into Silicon Valley feud

  • Cognition’s hiring of a Factory adviser triggered a public dispute.
  • Wednesday’s feud divided startups and investors within the same venture firm.
  • The dispute involved AI talent beyond researchers and the practice of VC firms backing rivals.

Cognition’s hiring of a prominent sales leader who had advised rival Factory triggered a public dispute that divided startups and investors within the same venture firm. The Wednesday clash highlighted how competition for AI talent has expanded beyond leading researchers to other important roles, while showing that some venture capital investors still oppose backing rival startups.

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