X officially announced Creator Connect, an artificial intelligence-powered tool that matches brands with creators using marketing goals, audience interests, and real-time trends. According to the company, the platform manages discovery, outreach, content creation, and distribution, while brands keep approval control at each stage. X said the launch follows Creator Subscriptions 2.0 and doubled creator revenue sharing, positioning the tool as part of its broader push to expand creator monetization and brand collaboration on the platform.