The exchange’s “The Beautiful Game” promotion lets participants earn points through match calls that count toward a communal Bitcoin reward.
OKX has started “The Beautiful Game,” a free-to-play World Cup campaign tied to a shared Bitcoin prize pool. The promotion allows users to make match calls and earn points, which count toward the communal Bitcoin reward. The structure mirrors common engagement campaigns in crypto, where exchanges use prediction-style games to drive user participation around major sporting events.