The Better Business Bureau’s National Advertising Division escalated the matter after the prediction market platform declined to take part in a review of its advertising practices.
Kalshi has been referred to regulatory authorities by the Better Business Bureau’s National Advertising Division after the prediction market platform declined to participate in a review of its influencer advertising practices. The move by the National Advertising Division, an industry self-regulatory body that monitors advertising claims, signals scrutiny of how the company promotes its services through influencers and shifts the matter beyond voluntary review.