Crypto Briefing says the result comes as esports sponsorship shifts toward traditional brands, reflecting a push for stability and lower reputational risk under regulatory pressure.
9z secured a place in the IEM Cologne playoffs by eliminating The MongolZ, while the broader backdrop is a visible retreat of crypto sponsors from one of esports’ biggest stages. The shift toward traditional sponsors points to a preference for greater stability and reduced reputational risk as regulatory pressure on the crypto industry persists.