Insight Partners led the round for the Seattle startup, which says its AI agents work across Adobe, Salesforce, ServiceNow and Databricks as ARR grew more than 10-fold in 12 months.
Gradial, a Seattle-based AI marketing infrastructure company, announced a $65 million Series C financing led by Insight Partners, with participation from VMG Partners, Madrona, and PruVen Capital. CEO Doug Tallmadge said on June 19 that the company is building a marketing operating system that lets AI agents work across enterprise software including Adobe, Salesforce, ServiceNow and Databricks. Gradial said the new round brings total capital raised to more than $110 million over the past 16 months, and that annual recurring revenue, or ARR, grew more than 10-fold in the last 12 months. Its customers include AWS, Prudential, T-Mobile, Vanguard, Kaiser Permanente and U.S. Bank.