Tarang Amin said at the 2026 Cannes Lions festival that the company is also using price discovery to help offset tariffs and inflationary pressures.
e.l.f. Beauty is adjusting pricing as it navigates tariffs and inflationary pressures, while expecting about $58.5 million in tariff refunds, CEO Tarang Amin said at the 2026 Cannes Lions International Festival of Creativity. Amin said the company is "on slate" to receive the refunds, but added that there is no visibility on timing or certainty, underscoring how trade policy can complicate planning even when companies anticipate reimbursement.