Canada's World Cup progress is lifting national soccer visibility, while Kraken's involvement highlights a notable step for crypto in sports marketing.
Canada's progress at FIFA World Cup 2026 is boosting the visibility of soccer in the country, with a potential Round of 16 matchup against the Netherlands or Morocco. The development is paired with Kraken's sponsorship, which the source frames as a pivotal moment for crypto in sports marketing and a milestone for the industry's presence in major global sporting events.