Binance says stock product assets under management top $1 billion
Binance said its Direct Stocks offering for eligible non-U.S. users surpassed $1 billion in U.S. equities and nearly $3 billion in 30-day trading volume, with 73% of early users coming from emerging markets.
Binance said on July 1 that assets under management for its stock products exceeded $1 billion after the June 1, 2026 launch of its Direct Stocks offering for eligible non-U.S. users. The company said the product provides access to more than 7,000 U.S.-listed stocks and ETFs with zero-commission trading and a $5 minimum purchase. Binance also said the offering generated nearly $3 billion in trading volume over 30 days and that emerging markets accounted for 73% of users in the initial phase. The figures were disclosed by Binance and are self-reported, without independent third-party verification.
- assets under management: The total market value of assets held in a product, strategy or platform segment.
- ETF: An exchange-traded fund, a listed investment fund that trades on an exchange like a stock.
- U.S. equities: Shares of companies listed in U.S. markets.