MarketsandMarkets projects 7.0% annual growth from 2026, with barcode scanners, thermal transfer printing and Asia Pacific expansion shaping the market.
The global label identification technologies market is projected to grow to USD 2.87 billion by 2031 from USD 2.04 billion in 2026, reflecting a 7.0% CAGR over the period, according to a MarketsandMarkets report. The firm said demand is being driven by laboratories' increasing use of automation, sample traceability tools and advanced identification workflows across clinical diagnostics, pharmaceuticals, biotechnology and research. Asia Pacific is expected to post the fastest growth during the forecast period at a 9.0% CAGR. By product type, barcode scanners are expected to dominate the market, while the labels segment is projected to register the highest CAGR at 6.2%. Thermal transfer printing technologies held the largest share among technology segments at 32% in 2025, and the medium-throughput segment accounted for the largest share by throughput at 45% in 2025. The report highlights a shift toward integrated identification systems that combine 2D barcode scanning, RFID, automated labeling platforms and laboratory information management systems. It also points to broader adoption of next-generation sequencing, multiplex PCR, digital PCR and syndromic testing platforms, alongside AI-enabled analytics and cloud-based laboratory informatics, as part of a move toward more automated and data-driven laboratory operations. MarketsandMarkets identified Agaram Technologies, Azenta Life Sciences, Brady Corporation, Brooks Automation, Cognex Corporation, Eppendorf, Honeywell and Thermo Fisher Scientific among the top companies in the market.