The Sept. 29 session on sports business leadership will feature Michael Jordan, Carsten Koerl and Jason Robins as the event targets more than 40,000 industry professionals.
SBC Summit 2026 said it will stage a headline keynote on Sept. 29 in Lisbon featuring Michael Jordan, Sportradar founder and CEO Carsten Koerl, and DraftKings co-founder, CEO and chairman Jason Robins. The session, titled Leadership in Sports Business, will examine how sport, technology, media, data and fan engagement have evolved through the lens of three figures presented as key architects of the modern sports ecosystem. Organizers said the discussion will also address the growing links between online gaming and sports betting, alongside broader leadership themes such as building global businesses, making decisions under pressure and managing change in fast-moving sports and technology markets. Kirsty Gallacher, the former Sky Sports News presenter, broadcaster and journalist, will moderate. SBC CEO and founder Rasmus Sojmark called the keynote “a defining moment for the event.” The summit is scheduled to take place in Lisbon and is expected to draw more than 40,000 professionals across sports, betting, gaming, payments, marketing, affiliation, technology and media.