The penalty was imposed by a regulator after repeated failures to let customers cancel contracts, marking a significant consumer-enforcement action.
Virgin Media was fined £28 million by a regulator for repeatedly preventing customers from cancelling contracts. The case centers on barriers to contract termination, an issue regulators typically treat as a consumer-protection matter because it can trap users in paid services and undermine fair competition. The fine signals a tougher stance on firms that make exiting a contract harder than signing up.