Ripple brings XRP onto Kansas Athletics uniforms in college sports first

Ripple brings XRP onto Kansas Athletics uniforms in college sports first

A multi-year deal with the University of Kansas will put XRP branding on Jayhawk uniforms, which Ripple says is the first crypto jersey sponsorship for a major college athletics program.

XRP

Summary

Ripple and Kansas Athletics unveiled a multi-year partnership that will place the XRP brand on Jayhawk uniforms across all University of Kansas sports teams. Ripple described the arrangement as the first cryptocurrency sponsorship to appear on the jersey of a major college athletics program. Kansas Athletics framed the deal as a shared commitment to innovation and excellence, while Ripple CEO Brad Garlinghouse, a University of Kansas alumnus, said the announcement brought together his professional work and personal connection to his alma mater. The athletic department oversees programs that include venues such as David Booth Kansas Memorial Stadium and Allen Fieldhouse, extending XRP branding into one of the most prominent programs in U.S. college sports.

Terms & Concepts
  • XRP: The token associated with Ripple and used in its broader digital payments ecosystem.