A new five-year plan aims to expand inbound travel and strengthen the country’s influence in the global tourism industry.
China has set a goal of attracting 190 million international tourists by 2030 and generating $150 billion under a new five-year plan focused on boosting inbound travel. The plan also aims to increase the country’s influence in the global tourism industry, signaling a longer-term push to expand its share of cross-border travel and related spending.