The July 2026 deal keeps Lunar’s brand, team and clients while adding its Web3 growth agency to Turtle’s onchain asset distribution and liquidity-routing business.
Turtle said it acquired Lunar Strategy in a deal that closed in July 2026, combining its onchain asset distribution and DeFi liquidity-routing business with Lunar’s crypto public relations and growth marketing services. Lunar, founded in 2019, will keep its brand, team and clients while operating within Turtle as the group’s distribution arm. The companies said the combined model is meant to give projects a single route to market attention, user demand and capital. Lunar said it has helped bring more than 400 projects to market, managed more than $30 million in campaign spend and built a network of more than 1,500 creators across crypto.