Six Flags Entertainment Corporation launched sales of its 2027 Season Passes in Charlotte, N.C., on Aug. 7, 2026, at what it says is the lowest price guests will see this season or next. The promotion runs through Sept. 7 and gives buyers access for the rest of 2026, including Halloween and holiday events, plus all of 2027. The company marked the rollout with brand ambassador Travis Kelce, tying the launch to 8/7, the number he has worn throughout his career. Kelce said the pass offer would have "blown my mind as a kid" and highlighted the value of unlimited visits ahead of Halloween and the holidays. Six Flags is also selling 2027 Memberships with monthly payments and similar benefits, and says more major attraction announcements are still coming as it prepares a broad slate of new rides and experiences across North America.