Indonesia's first industry alliance focused on FAST (Free Ad-supported Streaming TV) has been launched in Jakarta, uniting broadcasters, technology companies and media organizations as local TV groups adapt to connected TV viewing. The Indonesia FAST Media Alliance was jointly initiated by Coolita and the China Intercontinental Communication Center, with founding members including TVRI, Metro TV, GARUDA TV, BTV, Jawa Pos Multimedia and JAKTV, while Tencent Cloud serves as technology partner. The group aims to support FAST channel development, digital content distribution and technology collaboration while preserving the strengths of free-to-air television. Coolita said the alliance is designed as an open platform that can expand as more broadcasters, content owners and ecosystem partners join Indonesia's FAST market.