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X to replace creator monetization program; reapplications start September 8

X to replace creator monetization program; reapplications start September 8

X launched the new Original Content Rewards Program, set three final payouts for the outgoing plan and outlined subscriber, follower and impression thresholds for creators seeking to enroll.

Fact Check
The claim is confirmed by primary official sources. The X Help Center 'Original Content Rewards' page states the new program replaces Creator Revenue Sharing and that existing members can reapply starting September 8, 2026. The 'Creator Revenue Sharing' page confirms the old program retires September 7, 2026. The official @XCreators account posted the announcement on August 7, 2026. All elements of the claim — ending the current payout system, the new program name, and the September 8 reapplication start — are directly supported.
Summary

X said it is launching an Original Content Rewards Program that will pay creators for original perspectives, expertise, reporting, creativity and commentary. New users can no longer join the platform's current revenue-sharing plan, while existing participants can keep earning through September 7 and will receive three final payouts on August 14, August 28 and about September 11. Starting September 8, eligible existing creators can apply for the new program, which pays every two weeks based on qualified exposure from original content; applicants must be at least 18, live in a supported region, subscribe to X Premium, Premium+ or Premium Business, maintain a personal or business account in good standing, have at least 500 verified followers and record 500,000 verified-user home-timeline impressions over the past 90 days, excluding replies.

Terms & Concepts
  • revenue-sharing plan: A creator monetization model that distributes part of a platform's revenue to participating users.
  • qualified exposure: The eligible audience reach from a creator's original content that X uses to calculate payments.
  • verified-user home-timeline impressions: Views from verified accounts on the main timeline that count toward X's eligibility threshold, excluding reply views.