Only 7% of leaders can prove AI returns, KPMG survey finds

Nearly half of executives said they have delayed or reduced AI agent deployments because operating costs exceeded benefits, adding to KPMG's earlier finding that only 7% of senior leaders can prove a positive return on AI spending. KPMG's Global AI Pulse for Q2 2026 surveyed 2,145 C-suite and senior business leaders at organizations with more than $50 million in annual revenue across 20 countries. AI remained a top investment priority for 79% of respondents, up from 74% in the prior quarter, while average AI spending held at $188 million per company. At the same time, 49% said they had scaled back AI agent deployments due to an unfavorable cost-benefit balance. The share of organizations treating AI as part of everyday work rose from 13% in Q1 to 22% in Q2, suggesting adoption is broadening even as companies become more selective about where agent-based tools can justify their operating expense.

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