The customer data platform market is projected to grow to USD 14.04 billion by 2031 from USD 7.34 billion in 2026, according to MarketsandMarkets, implying a 13.8% CAGR, with the 2025 market size estimated at USD 6.35 billion. The report says enterprises are increasing spending on unified, governed customer data environments to support personalization, first-party data strategies, AI-enabled marketing and cross-channel engagement. Platforms are expected to hold a 74.7% share in 2026 and cloud deployment 70.2%, while SMEs are forecast to expand at the fastest rate and Asia Pacific to post the highest regional CAGR at 15.8%. MarketsandMarkets says composable CDPs are gaining traction as companies activate customer data from cloud warehouses and lakehouses using identity resolution, zero-copy access and reverse ETL, with manufacturing seen as the fastest-growing vertical and North America the largest market in 2026. The report also highlights April 2026 funding for Hightouch and acquisitions involving MoEngage, Insider One, SAP and PAR Technology as signs of continued consolidation and investment.