GoPro reports Q2 revenue of $105 million as subscription attach rate hits 69%

GoPro said second-quarter revenue fell 31% year over year to $105 million for the period ended June 30, 2026, as camera sell-through dropped to about 291,000 units and retail revenue fell 48% to $58 million. The company's subscription and services business remained a relative bright spot, with revenue rising 11% to $29 million and attach rate reaching a record 69%, while retention held at 67%. Chief Executive Officer Nicholas Woodman said the board-authorized review of a potential sale and other strategic alternatives, first disclosed in May, has entered its later stages, with inquiries coming from the defense, consumer and financial sectors. GoPro is also expanding its MISSION 1 lineup with creator-focused bundles, accessories and a planned September launch of the interchangeable-lens MISSION 1 PRO ILS, alongside the Mission Monitor app for iPhone and iPad. Separately, Woodman said the AGV motorcycle helmet project remains on schedule after achieving ECE 22.06 compliance, while Chief Financial Officer Brian McGee said the company is not providing additional second-half guidance because of the ongoing strategic review.

The information on this website is generated using AI and we cannot guarantee its accuracy. Please use it as reference information only.