South Korea's tighter household loan controls are disrupting Seoul home purchases, from SH Corporation's land-lease "half-price apartment" projects to the broader resale market. At Magok District 17 in Seoul's Gangseo-gu, where move-ins are scheduled for August 28, at least 71 households have given up on moving in after struggling to secure final balance financing. More broadly, Ministry of Land, Infrastructure and Transport data show 239 Seoul apartment purchase contracts were canceled in July, up 22.6% from 195 in June and already the highest monthly figure this year while the reporting window remains open. Buyers' difficulties intensified after KB Kookmin Bank cut its mortgage ceiling on July 10 from 600 million won to 300 million won, as major banks constrained lending under household loan growth caps. The pressure has been especially visible in homes priced between 900 million won and 1.5 billion won, while buyers have increasingly turned to internet-only banks such as KakaoBank. Officials are reportedly considering excluding some essential-purpose or balance-payment loans from aggregate household loan cap calculations, but details and timing remain unclear.