Musinsa, South Korea's largest online fashion platform, said on the 12th it had signed an exclusive distribution agreement with ACX Holdings on the 17th of last month to enter the Philippine offline market. The first store is scheduled to open in the second half of this year as a Musinsa Standard outlet at Glorietta in the Makati district of central Manila, with further expansion planned in major Philippine commercial districts. Musinsa said the Philippines, with a population of more than 110 million, is a strategic Southeast Asian market where interest in K-fashion has grown steadily alongside the Korean Wave. Transaction value from the Philippines through the Musinsa Global Store rose by an average of about 50% a year over the three years from 2023 to 2025, highlighting the market's importance in the company's growth plans.