Google raises new phone prices by $100 amid memory shortage

Google unveiled the Pixel 11, Pixel 11 Pro, Pixel 11 Pro XL and Pixel 11 Pro Fold with its new Tensor G6 chip and AI-focused software features, while raising prices by about $100 versus the prior generation as a global memory shortage pushes up component costs. The Pixel 11 starts at $899 versus $799 previously, the Pixel 11 Pro at $1,099, the Pro XL at $1,299, and the Fold also rises by $100 while keeping 256GB as base storage. The launch highlights how AI-driven demand for memory is squeezing smartphone makers, contributing to higher consumer prices, modest hardware changes and, on some versions, lower RAM.

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