RUM Group, the parent company of video platform Rumble, added 82.32 BTC in the second quarter of 2026, lifting its total Bitcoin holdings to 293.14 BTC from 210.82 BTC at the start of the period. The company's Bitcoin stash was worth roughly $17.2 million as of June 30, 2026, leaving it within reach of the $20 million Bitcoin treasury target it first outlined in November 2024. RUM Group began executing that strategy in early 2025, buying about 188 BTC at an average price of around $91,000 per coin. The Bitcoin position remains a relatively modest part of the balance sheet. RUM Group reported $203.3 million in cash and cash equivalents and total liquidity of $220.5 million, meaning Bitcoin accounted for less than 8% of total liquidity at quarter-end. Revenue for Q2 2026 rose 61% from a year earlier to $40.4 million. On June 17, 2026, the company closed its acquisition of Northern Data, creating a new AI infrastructure unit and expanding its profile beyond video into AI compute alongside its Bitcoin treasury strategy. The company also operates a non-custodial wallet system on Rumble that supports Bitcoin tipping and stablecoin transactions for creators.