Apple in talks for $100 million-plus publisher deals to boost Siri

Apple is in talks with publishers to license news content for an upgraded Siri, aiming to give the assistant better access to current news and information through a usage-based payment model rather than standard fixed fees. The Wall Street Journal reported Apple has discussed paying publishers when their content is used and has considered a nine-figure budget for the effort. The negotiations reflect Apple's push to make Siri more capable years after promising a smarter AI assistant, with the upgraded Siri expected later this year. They also come amid a broader split in the AI market between publishers that sue over alleged unauthorized scraping and those that pursue licensing deals for journalism and other data.

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