Gold retakes $4,400 as banks step up bullion savings promotions

Gold rose back above $4,400 per ounce in mid-August after nearly two months of consolidation, reaching its highest level since early June and prompting banks to intensify marketing for gold accumulation products. Wind data showed gold touched $4,435.25 on August 11 and closed at $4,413, the highest close since June 8, before rising again to $4,426 intraday by 7:00 p.m. on August 12, up roughly 9.5% from the July 31 close. Analysts cited fading Federal Reserve rate-hike expectations, softer labor-market data, weaker real yields and the dollar, and technical buying after a resistance break as the main drivers, while saying central bank demand remains a longer-term support rather than the immediate catalyst. Chinese banks including CITIC aiBank, Bank of China's Henan branch and ICBC's Shaanxi branch rolled out fee cuts, preferential spreads, Friday discounts and reward-point campaigns to attract retail participation in gold accumulation plans (products that let investors buy gold gradually). The report also said global central bank gold buying re-accelerated in June, with net additions of 51 tonnes, while silver faces near-term pressure from a steep drop in Indian imports even as its longer-term industrial demand outlook remains constructive.

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