Shinhan Investment & Securities said its lower-cost Light product lineup exceeded 100 billion won ($72 million) in bond sales within a month of launch, pointing to strong early demand for digital investment products designed to reduce customers' upfront costs. The 14 online-only Light bonds, introduced on the Shinhan SOL Securities app on the 12th of last month, reached that sales mark within a month, more than double the average monthly sales of non-face-to-face bonds recorded last year. The company said the lineup cuts sales and management costs on digital financial products to ease the initial investment burden. It added that 15 equity-linked securities, or ELS (structured products tied to an underlying asset), are also attracting retail inflows with more competitive coupon rates made possible by lower management costs. Non-face-to-face public offering funds in the Ae class, where upfront sales fees have been reduced to 0%, are also seeing increasing subscriptions, particularly in bond-mixed funds, and Shinhan said it plans to gradually broaden its new public fund lineup. The strategy reflects a push to give up part of its own fees and management income in exchange for stronger product competitiveness and a longer-term trading base.