Danggeun and Toss have formed a strategic partnership to connect local merchant promotion, ordering and payment across more than 400,000 stores nationwide, deepening Toss's push into offline commerce as platform competition in South Korea intensifies. Danggeun said on the 13th that it signed the agreement with Toss Place, the Toss subsidiary that provides payment terminals and point-of-sale solutions. The core of the deal is to connect Toss Place merchants with Danggeun's Biz Profile so store promotion, ordering and payment can be handled in a single flow. In the third quarter, Toss POS will be linked with Danggeun Biz Profile, allowing small business owners to post store information, menus and actual customer reviews through a screen built into Toss POS. The companies also plan to gradually integrate their systems so orders received through Danggeun can be checked and processed directly on Toss POS, support Danggeun Pay on Toss Front offline terminals, and pursue joint promotions and connected customer management services. The move adds to growing rivalry in the offline merchant market, where Naver has been expanding Npay Connect and had signed up more than 100,000 merchants as of the second quarter this year.