Genesis plans to launch the GV90, a large battery-powered electric SUV, in the third quarter using batteries from Samsung SDI, extending a partnership that began with the groups' first supply contract in 2023. The model is positioned as a flagship built with Hyundai's accumulated electrification technology and is expected to be priced in the mid-100-million-won range. The move is notable because Hyundai Motor and Kia have historically sourced mainly from LG Energy Solution and SK On, while batteries typically account for 30% to 40% of an electric vehicle's cost. Samsung SDI batteries have already been adopted for the Hyundai Ioniq 3 and Kia EV2, which are being deployed in Europe this year as part of a response to intensifying competition from Chinese EV makers. Hyundai and Kia are said to value Samsung SDI's prismatic batteries for energy density and safety, with the supplier using a high-nickel NCA cathode and a nano-silicon composite anode design, plus a stacked cell structure, to improve output and durability. The broader relationship is also expanding into semiconductors, robotics, automotive displays and software-defined vehicles, including robot battery development, infotainment chips, autonomous-driving semiconductors, OLED panels and SmartThings-based vehicle and home connectivity.