Nexters Global has partnered with Aghanim to expand direct-to-consumer sales for its mobile games in key global markets, using Aghanim's infrastructure for commerce, payments, web gaming and AI-powered liveops personalization. The agreement gives Nexters support across international card networks and preferred local payment methods, while aiming to strengthen player relationships, improve monetization and build long-term growth beyond traditional platform ecosystems. Nexters is part of Nasdaq-listed GDEV Holding, based in Limassol, Cyprus, and generated $403.6 million in revenue in 2024. The tie-up reflects a broader industry push to use direct channels to gain more control over payments, player relationships and margins.